Eye tracking

How do young children make sense of moral actions? This study combined SMI eye tracking with EEG to deliver fascinating results

How Eye Tracking Can Help Older Readers

Elizabeth Stine-Morrow and her Adult Learning Lab investigate the differences between younger and older readers using eye tracking technology (watch video)

Reading Studies: Increasing Reading Speed and Comprehension

Speed reading techniques are a much discussed topic that has gained many followers over the last decades. Studies conducted are often disputed, but agree on a natural trade-off between reading speed and comprehension levels (click on the picture to read more):

 

Diferent Written Languages Are Equally as Efficient at Conveying Meaning

A study led by the University of Southampton has found there is no difference in the time it takes people from different countries to read and process different languages (click on the picture to read more):

Eye Tracking Study: The Effect of Dyslexia and Hyperlexia

How does dyslexia affect reading?

Why We Look at Pretty Faces

Few visual impressions can be compared to humans’ interest for faces. New research suggests that our brain rewards us for looking at pretty faces (click on the picture to read more).

Eye Tracking & Neuromeasurement Tools

Dr Marco Palma discusses Eye Tracking and Neuromeasurement Tools for Marketing Research and Extension.

Twenty-six children in 3rd grade were observed while surfing freely on their favourite websites. Eye movement data were recorded, as well as synchronized screen recordings. Each online advert was analyzed in order to quantify low-level saliency features, such as motion, luminance and edge density. The eye movement data were used to register if the children had attended to the online adverts. A mixed-effects multiple regression analysis was performed in order to test the relationship between visual attention on adverts and advert saliency features. The regression model also included individual level of gaze control and level of internet use as predictors. The results show that all measures of visual saliency had effects on children’s visual attention, but these effects were modulated by children’s individual level of gaze control. Read more

Page Turning Eye Tracking Proof of Concept

University of Sydney Proof of Concept for using eye tracking to scroll / page turn a musical score (or any other useful document/webpage) (click on the picture to watch the video):

Assassin’s Creed Rogue and Tobii Tech eye tracking technology changes the game

Motion controls have been part of the video game industry for many years, with Nintendo’s Wii Nunchuk and Microsoft’s Kinect camera being two of the most famous recent examples.

One of the latest innovations comes from Tobii Tech in the form of its unique eye tracking technology (click on the picture to watch the video).

Eye tracking technology detects brain disease

The startup Saccadous has tapped into 10 years of research out of Barrow’s Neurological Institute. Using a brain camera, a doctor or football coach can scan someone’s eyes and analyze the tiny movements to diagnose a brain injury or even Alzheimer’s in real time (click on the picture to watch the video).

Interesting research on the perception of beauty, that is – how we perceive paintings which we consider beautiful, is being conducted in the Department of Experimental Psychology at the John Paul II Catholic University of Lublin. This topic was also discussed by Professor Piotr Francuz during the 1st Polish Eye Tracking Conference in Lublin. Watch a short video presenting the findings of the research:

Four undergraduates at the University of Denver worked together to design a new eye tracking device that allows patients who are paralyzed to operate a computer.